Le Grand Fooding Crush Paris - L.A.

Editorial

SOLD OUT

Le Fooding? Hmm...

“Fooding”: the tastes of today. Without borders. Born in 2000, in Paris, on the seventh floor of Radio Nova, in the rush to meet an article deadline. “Food” + “ing”, to make food rhyme with feeling... A barbaric gerund in English. But what an outrage in French!

Le Grand Fooding Crush Paris-L.A.?

A one-way ticket, to begin with...

Los Angeles has always been high on inspiration. L.A.: where local and tasty ingredients consistently come first. A simple grilled side of pork with salt and pepper can become an experience. Same for a taco or a bo bun. L.A.: capital of culinary combinations, full of fusion restaurants, Unidentified Food Objects, and dude chefs envied by everyone! L.A.: new territory and new culinary frontiers, home of the world’s best food trucks. L.A.: the only place where movie stars smile when they eat crispy pig head. L.A.: where cuisine carbonates with cool and slowly swallows 502.7 miles of not-exactly-digestible urban tentacles.

Much smaller, Paris is home to countless up-to-date chefs. They just don’t get mentioned enough. The media is too dazzled by the evanescent glittering stars.

The fact is that bourgeois cuisine is no longer France’s daily bread. Techno-cuisine never will be. In Paris, the gourmands are devouring the gourmets. Our favorite chefs are not celebrity chefs. Their photos aren’t printed on packs of vacuum-sealed ham. So where do you find these oh-so-Parisian luxuries? In their kitchens, of course! They’re frequently French, most certainly Parisian, and always authors. Free as birds in the air. Because you need air to fly in the face of convention. And to keep your flag flying high.

Le Grand Fooding Crush Paris-L.A.?

Eleven incredible chefs, a fine Champagne, gutsy fromages, acclaimed DJs and graphic designers to feast your senses and do some conscious good.

Le Grand Fooding Crush Paris-L.A.?

April 26 and 27, 2013, at The Geffen Contemporary at MOCA.
Hurry and book your tickets at www.legrandfooding.com. Twenty percent of our ticket sales support L.A. Food Bank & MOCA.

Tasty regards,

Alexandre Cammas

April 26th

SOLD OUT

André
Shepard
  • Carolynn
  • J.-F.
  • Nancy
  • Roy
  • Josef
  • Inaki
  • Sven
  • Greg

LE TASTY CRUSH TICKET (from 7PM)

Price: $50. Twenty percent of each ticket sold goes to L.A. Food Bank and MOCA. Tasting + one flute of Champagne.

Featuring:

  • Kogi Classic Short Rib Taco (Remix) by Roy Choi, Kogi, L.A.
  • Fresh Beans, Herbs and Brown Butter by Inaki Aizpitarte, Le Chateaubriand, Paris
  • Amberjack Ceviche, Lime, Cara Cara, Watercress, Rice Cracker by Josef Centeno, Bäco Mercat, L.A.
  • Pulled Lamb Sliders by Gregory Marchand , Frenchie, Paris

Love in Italian:

Grilled Beef Tagliata, Rucola & Parmigiano with Aged Balsamico. An exclusive illustration of the Italian art de vivre from Italian cuisine maestra Nancy Silverton (Mozza, L.A.), inspired by the Italian lifestyle and passion for fine food that only S.Pellegrino® can convey.

Un amour de fromage:

Drinkable Pizza, Tomatoes-Anchovies-Oregano, Cheese Bread. Besties Jean-François Piège (Restaurant Jean-François Piège, Paris) and Carolynn Spence (Chateau Marmont, L.A.) will serve a unique reinterpretation of the classic American street-food dish, creatively spicing it up with delightful cheeses from France.

Sweet heart:

Chocolate Crispy Caramel Candy Bar Cup, Warm Lavender Honey Lemon Potand Strawberry Rhubarb « Dolly Madison » Pies by Lemonade, L.A.

Love drinks:

  • Veuve Clicquot Yellow Label
  • S.Pellegrino Sparkling Natural Mineral Water
  • Acqua Panna Natural Spring Water

For logistical reasons, Le Fooding politely declines menu modifications and/or substitutions. Thanks for your understanding.

LE CLICQUOT CRUSH TICKET (from 6PM)

Price: $80. Twenty percent of each ticket sold goes to L.A. Food Bank and MOCA. Exclusive pre-tasting + complimentary Champagne from 6 to 7PM.

Veuve Clicquot celebrates the L.A. debut of Le Fooding at the Museum of Contemporary Art with an exclusive Champagne preview for 100 lucky gourmands. From 6 to 7PM, guests will attend a special sneak-preview "pique-nique," where they will sample 6 exclusive recipes created by 10 premier chefs from L.A. and Paris. Tickets entitle guests access to the open Veuve Clicquot Crush bar for the first hour, and to the "pique-nique" in a chic temporary urban shelter, where music will be mixed by top DJs from both cities.

LE MASTERCARD® PRICELESS® CRUSH TICKET (from 6PM)

Price: $125. For MasterCard® cardholders only. Twenty percent of each ticket sold goes to L.A. Food Bank and MOCA. Exclusive pre-tasting + complimentary Veuve Clicquot from 6 to 7PM + backstage VIP access.

In addition to all of the goodies listed above, 20 lucky MasterCard® cardholders can discover what Priceless really means with full backstage access. This guest-list-only VIP area also includes an exclusive dish prepared by chef Sven Chartier of Saturne in Paris. Lest you fret about missing out on the rest of the party, waiters will be making the rounds and serving you all the evening’s offerings on a platter. Use your MasterCard® card to purchase your tickets today. MasterCard® is the Official Card Partner of Le Grand Fooding Crush Paris – L.A.

SWINGING FLING MACHINE

With Kitsuné (Paris) featuring Fred Falke
and The Embassy featuring special guests from Los Angeles (Chris Holmes, Jordan Lawlor of M83 and Allie Teilz) and Mathieu Schreyer (Bar Marmont, Edison)
+ a "Foodtrack by David Lynch"

I CITEE-SHIRTS

Star street artists Shepard Fairey (L.A.) and André Saraiva (Paris) will design collector’s T-shirts celebrating each other’s city. Only a few will be sold on site, to benefit L.A. Food Bank.
Don’t miss out!

April 27th

SOLD OUT

André
Shepard
  • Greg
  • Sven
  • Ludo
  • Nancy
  • Jordan
  • Inaki
  • Carolynn
  • J.-F.

LE TASTY CRUSH TICKET (from 7PM)

Price: $50. Twenty percent of each ticket sold goes to L.A. Food Bank and MOCA. Tasting + one flute of Champagne.

Featuring:

  • Barbecued Carrots, Smoked Mascarpone Chantilly, Orange-Candied by Ludo Lefebvre, Trois Mec, L.A.
  • Fresh Beans, Herbs and Brown Butter by Inaki Aizpitarte, Le Chateaubriand, Paris
  • “Color Dissonance” by Jordan Kahn, Red Medicine, L.A.
  • Crab, Beetroot, Horseradish by Sven Chartier , Saturne, Paris

Love in Italian:

Grilled Beef Tagliata, Rucola & Parmigiano with Aged Balsamico. An exclusive illustration of the Italian art de vivre from Italian cuisine maestra Nancy Silverton (Mozza, L.A.), inspired by the Italian lifestyle and passion for fine food that only S.Pellegrino® can convey.

Un amour de fromage:

Drinkable Pizza, Tomatoes-Anchovies-Oregano, Cheese Bread. Besties Jean-François Piège (Restaurant Jean-François Piège, Paris) and Carolynn Spence (Chateau Marmont, L.A.) will serve a unique reinterpretation of the classic American street-food dish, creatively spicing it up with delightful cheeses from France.

Sweet heart:

Chocolate Crispy Caramel Candy Bar Cup, Warm Lavender Honey Lemon Potand Strawberry Rhubarb « Dolly Madison » Pies by Lemonade, L.A.

Love drinks:

  • Veuve Clicquot Yellow Label
  • S.Pellegrino Sparkling Natural Mineral Water
  • Acqua Panna Natural Spring Water

For logistical reasons, Le Fooding politely declines menu modifications and/or substitutions. Thanks for your understanding.

LE CLICQUOT CRUSH TICKET (from 6PM)

Price: $80. Twenty percent of each ticket sold goes to L.A. Food Bank and MOCA. Exclusive pre-tasting + complimentary Veuve Clicquot from 6 to 7PM.

Veuve Clicquot celebrates the L.A. debut of Le Fooding at the Museum of Contemporary Art with an exclusive Champagne preview for 100 lucky gourmands. From 6 to 7PM, guests will attend a special sneak-preview "pique-nique," where they will sample 6 exclusive recipes created by 10 premier chefs from L.A. and Paris. Tickets entitle guests access to the open Veuve Clicquot Crush bar for the first hour, and to the "pique-nique" in a chic temporary urban shelter, where music will be mixed by top DJs from both cities.

LE MASTERCARD® PRICELESS® CRUSH TICKET (from 6PM)

Price: $125. For MasterCard® cardholders only. Twenty percent of each ticket sold goes to L.A. Food Bank and MOCA. Exclusive pre-tasting + complimentary Champagne from 6 to 7PM + backstage VIP access.

In addition to all of the goodies listed above, 20 lucky MasterCard® cardholders can discover what Priceless really means with full backstage access. This guest-list- only VIP area also includes an exclusive dish prepared by chef Greg Marchand of Frenchie in Paris. Lest you fret about missing out on the rest of the party, waiters will be making the rounds and serving you all the evening’s offerings on a platter. Use your MasterCard® card to purchase your tickets today. MasterCard® is the Official Card Partner of Le Grand Fooding Crush Paris – L.A.

SWINGING FLING MACHINE

With Kitsuné (Paris) featuring Plastic Plates
and The Embassy featuring special guests from Los Angeles (Chris Holmes, Jordan Lawlor of M83 and Allie Teilz) and Mathieu Schreyer (Bar Marmont, Edison)
+ a "Foodtrack by David Lynch"

I CITEE-SHIRTS

Star street artists Shepard Fairey (L.A.) and André Saraiva (Paris) will design collector’s T-shirts celebrating each other’s city. Only a few will be sold on site, to benefit L.A. Food Bank.
Don’t miss out!

Lovers

SOLD OUT

MAP

SOLD OUT

The Geffen Contemporary at MOCA - 152 North Central Avenue, Los Angeles, CA 90012

Friends

A SPECIAL THANKS TO :
MOCA (www.moca.org)

AND : THE ANIMAL GUYS / THE ANDRÉ BALAZS PROPERTIES TEAM / NATHALIE BALLAND / THE BECAUSE MUSIC TEAM / SABINA BELLI / JEAN-FRANCOIS BIZOT / JOSEF CENTENO / JEFFREY DEITCH / CLAUDE & LUCAS DELOFFRE / JOSH DEUTSCH / THOMAS ERBER / SHEPARD FAIREY AND THE OBEY TEAM / DORION FISZEL / ARNAUD FRISCH / GAUTHIER GAY / RYAN GENTLES / DARRYL GIBSON / CHRIS HOLMES / ALAN & HEIDI JACKSON / SALOMON KAPETAS / BASIL KATZ / GÉRARD LAFFARGUE / RÉMI LEHONG /PAMELA LEWY / THE LOS ANGELES REGIONAL FOOD BANK / DAVID LYNCH / TIMOTHEE MEMMI / THE MUSEUM OF CONTEMPORARY ART TEAM / LENA PEREIRA / MINDY RAMAKER / ALEXANDER C. RUS / ANDRÉ SARAIVA / CRAIG THORNTON / MELISSA VOLPERT / NANCY WHANG / SIMONEZ WOLF / JEREMY YOHAI

Credits

LE GRAND FOODING
CRUSH PARIS - LOS ANGELES 2013

Published by MMM! USA Inc.
60 Broad Street, Suite 3502
New York, NY 10004, USA
la@lefooding.com

DEVISED AND WRITTEN BY

Marine Bidaud, Alexandre Cammas,
Anna Polonsky with Dylan Buffinton & Janie Chartier

ART DIRECTION

Le Bureau du Fooding / Laura Charhon

ILLUSTRATIONS

Floc’h

WEB

Denis Duwoye

EDITED BY

Judith Pilone

MEDIA RELATIONS

Valentine Benoist
valentine@lefooding.com


Fooding® is a registered trademark.

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