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Yaoya

Épicerie Yaoya (Guéthary)

© Yaoya

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What did an American-Japanese designer and a Pyrenees-born fashion photographer, both of whom have backgrounds in neuroscience, do after meeting in Guéthary? They opened up a convenience store, of course! Aï and Cédric Bihr’s épicerie called Yaoya (which means “greengrocer” in Japanese) is filled to the brim with beautiful eats from both France and the Land of the Rising Sun: perfectly prepared brioche from Etxe Goxoan in Ciboure, excellent vegetables harvested by Alatz Elcano near Ahetze, marvelous canned goods from Pirate Cannerie (which only cans fresh, locally-caught fish)… Along with some authentic soy sauce made from koji, pure Japanese plum wine, sublime sobacha tea, or even a collection of ceramics made according to the strictest of Japanese traditions, which you’ll want to devour with your eyes! // François Larosé

The hidden gem: White and red miso with an unbelievably delicate flavor (€9 for 150 g). 

Late-night munchies?

Le Fooding’s 2023 Guide is ready to dazzle with its brilliant selection of the year’s latest hotspots, including 500 restaurants, bars, bedrooms, shops and cellars across France; a highly-anticipated award’s list; and ever-more enlightening in-depth articles sprinkled throughout the extravagant, 228-page edition of the yearly magazine, illustrated by the crème de la crème of emerging artists.

2021 Le Fooding guide frontcover
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