What did an American-Japanese designer and a Pyrenees-born fashion photographer, both of whom have backgrounds in neuroscience, do after meeting in Guéthary? They opened up a convenience store, of course! Aï and Cédric Bihr’s épicerie called Yaoya (which means “greengrocer” in Japanese) is filled to the brim with beautiful eats from both France and the Land of the Rising Sun: perfectly prepared brioche from Etxe Goxoan in Ciboure, excellent vegetables harvested by Alatz Elcano near Ahetze, marvelous canned goods from Pirate Cannerie (which only cans fresh, locally-caught fish)… Along with some authentic soy sauce made from koji, pure Japanese plum wine, sublime sobacha tea, or even a collection of ceramics made according to the strictest of Japanese traditions, which you’ll want to devour with your eyes! // François Larosé
The hidden gem: White and red miso with an unbelievably delicate flavor (€9 for 150 g).
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