Coming from a long line of bakers, Laura Maeder converted a modest neighborhood shop and dusted Jérémy Hadjadj in flour, who was fresh out of business school. Behind the illuminated facade and the original window displays, the two partners are bringing a taste of Alsace to Paris, with a healthy dose of perfected secret family recipes and best-selling breads that have been given a lovely regional twist. Leading the pack, you’ll find freshly baked pretzels, which are just as good salted (€1.70) as they are sprinkled with poppy seeds, pumpkin seeds and oats (€2.20), followed closely by crispy, traditional Alsatian baguettes made with Label Rouge flour from Les Moulins Foricher (€1.30), gigantic rouge de Bordeaux loaves made with heirloom flours (€10.50/kg) or lovely slices of vanilla flan, modernized with the addition of cream (€3.80). // Pica Bidon

The hidden gem: A kouglof so good it should win an award, adorned with almonds and two colors of raisins soaked in rum, before being glazed with butter and sprinkled with big sugar crystals (€5.30 a piece).